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It’s easy to evoke emotion, meaning, and personality with the use of color. Although the majority of the color and contrast satisfy AAA ratios, the basic color scheme has been created to be AA accessible with contrast ratios of 4.5:1 for all text and colors.
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Styles Package
The Styles Package, a different set of attributes that you must import to use in your skill, is mentioned in the design advice in the manual. For more details, see the Alexa Styles Package.
Color importance in branding alexa
The context in which it is presented and the material that is being displayed are what define how harmoniously color is used. For your customers to interact with and relate to your skill, color may convey a branded and intentional experience.
Different clients will associate different meanings with various shades of color. To express meaning, UI elements should use more than just color. For instance, a colorblind consumer might not recognize a red label on a form field as a “mandatory” signpost. If combined with a redundant visual cue, such bold type, the color could still be employed. Always check that your text has a sufficient contrast ratio to the backdrop, ideally 4.5:1, to ensure that clients can read it from a distance or with low eyesight. Visit the W3C school website’s Use of Color for further details.
The deep blue color is utilized as a neutral background for rich media or photographic content experiences like empty states, photographs, or data visualization to let the information take center stage.
Text palette
| colorText | colorGray100 #FAFAFA #DADADA (for TV, landscape, extra large) | The default color used for text elements. | |
| colorTextReversed | colorGrey800 #1E2222 | Used when standard text elements are displayed over elements with dramatically different color value than the background. | |
| colorSecondaryText | colorWhite #FFFFFF#DADADA (for TV, landscape, extra large) | Used to de-emphasize metadata text. | |
| colorSecondaryReversed | colorGray800 #1E2222 | Used for metadata text which appears over elements with dramatically different color values than the background. | |
| colorDisabledText | colorGray100 #FAFAFA | Used for any disabled text, whether primary or secondary. | |
| colorDisabledText Reversed | colorGray800 #1E2222 | Used for any disabled text, when displayed over elements with dramatically different color value than the background. |
Background palette
| colorBackground | colorBlue800 #232F3E | The color displayed behind content if when no other background styling is applied, i.e. imagery as a background. | |
| colorBackgroundReversed | colorGray200 #EBEDED | The color displayed behind content when no other background styling is applied. For example, when using imagery as a background. | |
| colorBackgroundOverlay | colorBlack #000000colorBlackTVSafe #0F0F0F (for TV, landscape, extra large) | Used to cover images with a semi-opaque filter to make them easier to read. It can be a static value or dynamically generated from the imagery. | |
| colorRed800 | #65151E | Red background color. But can be used as a dark red hue. | |
| colorGreen800 | #34581B | Green background color. But can be used as a dark green hue. | |
| colorTeal800 | #0A655E | Teal background color. But can be used as a dark teal hue. | |
| colorBlue800 | #232F3E | Blue background color. But can be used as a dark blue hue. | |
| colorPurple800 | #3E3F68 | Purple background color. But can be used as a dark purple hue. | |
| colorGray800 | #6B7878 | Gray background color. But can be used as a dark gray hue. |
Controls palette
| colorComponent | colorGray100 #FAFAFA#DADADA (for TV, landscape, extra large) | The primary color used within components in their default state. Examples include default buttons, iconography, button border, or unselected checkbox. | |
| colorComponentReversed | colorGray800 #1E2222 | A dark color used in components that are placed on light backgrounds. |
How To Use The Power Of Color In Your Branding
As a branding strategist, I work with parent-entrepreneurs from all walks of life around the world to create brands in different verticals, and one of the questions that always comes up is, ‘How do we color our brand? Should I choose?”. The color is not your favorite color. Choosing the color that you feel best represents your brand is a conscious process that requires a lot of research, study, and consideration, and like many branding processes, it’s not up to you.
Color has branding power. 93% of people make purchase decisions based on color and appearance.
Color is a key element of a brand’s visual identity. Logos are made up of words, symbols, shapes and numbers, with color being the most memorable element and increasing brand awareness by up to 80%.
Color influences how people feel when they experience your brand. Properly chosen, colors can help differentiate your brand from other brands in your industry or sector.
Before you think about your brand’s colors, think about the words that describe your brand’s meaning, culture, and personality.
The Meaning of Red
Red is a bold, lively, vibrant, energetic and intense color associated with romance, joy, vigor, willpower, leadership, lust, longing, sensitivity, rage, anger, danger, malice, wrath, stress, action, vibrance, radiance, energy, and determination.
Red is assertive, daring, determined, energetic, powerful, enthusiastic, impulsive, exciting, and aggressive. Studies show that the color red is hot and stimulating and can create physical effects such as elevated blood pressure, enhanced libido, increased respiratory rates, enhanced metabolism, increased enthusiasm, higher levels of energy, and increased confidence.The color red is able to focus attention quickly and get people to make quick decisions.
The Meaning of Orange
Orange combines the energy of red with the cheerfulness and optimism of yellow, giving the brand a fresh and healthy look. Orange conveys activity, energy, youthfulness, creativity and a love of adventure.
Orange is a bright color and is often used to attract attention and stand out (think traffic signs and advertisements). It evokes joy, sunshine, autumn and the tropics. Orange can represent enthusiasm, charm, happiness, creativity, freedom, expression, health, fun, charm, determination, charm, success, encouragement, stimulation, happiness, excitement, enjoyment, balance, sexuality, heat and warmth. convey a sense of sarcasm.
Orange is an active color because it makes us take action on our guts and what we are feeling in the moment. Orange can generate a general sense of well-being and emotional energy, and can even help individuals recover from disappointments, broken hearts, or a major blow to pride. can help increase happiness, confidence, and understanding.
Research has shown that the color orange is associated with increased hunger, increased activity, increased socialization, increased desire, stimulated mental activity, increased oxygenation of the brain, increased well-being, and increased self-esteem. It can promote physical effects. Isn’t that tempting?
But be careful:
dark orange represents deceit and mistrust, red orange is associated with passion, joy, lust, aggression, dominance and action, golden orange is often associated with fame, wisdom, enlightenment, wealth and wealth. represents quality.
The Meaning of Yellow ~ Optimistic, Cheerful, Playful, Happy
Yellow is the color of the sun, sunlight and smileys! Adding yellow to your brand can represent happiness, familiarity, joy, and both physical and creative energy.
Yellow can be associated with mental clarity, wisdom and intelligence and is said to aid logic, memory, concentration, willpower and communication. Studies have shown that yellow helps activate memory, enhance communication, improve vision, build confidence, and stimulate the nervous system. Yellow therefore symbolizes personal power, fulfillment, courage and abundance.
Bright yellow is the most noticeable and noticeable color from a distance, especially when paired with black. However, yellow is also a warning color used in life jackets, police cordons, and hazardous areas.
Yellow is often associated with food and is often used in products and marketing aimed at children, so it is often considered a “childish” color. , positivity, clarity, energy, optimism, enlightenment, memory, intelligence, honor, loyalty and joy, but can also represent cowardice and deceit. and jealousy.You can ask what your ideal audience perceives in the shade of yellow you plan to use in your branding.
Don’t abuse the color yellow! It has been proven that babies cry more in a room painted yellow, and too much yellow makes it difficult to concentrate and complete tasks, and people find it difficult to complete tasks. Be critical and demanding.
Too little use of yellow can lead to feelings of isolation, anxiety, insecurity and low self-esteem. On the other hand, a lack of yellow can make you stiff, cunning, possessive, and defensive.
The Meaning of Green ~ Nature, Vitality, Prestige, Wealth
Green is most commonly used in branding related to life, nature, the environment (vegetation), prestige, affluence, economic health, and wealth (US currency).
Green is often used as a safety sign in pharmaceutical and medical device advertising. A “green light” is a sign of approval.
Green is prominently used by brands that want to be recognized as organic, natural, environmentally responsible, health and wellness brands. Green represents balance, harmony, growth, freshness, fertility, calmness, rejuvenation and regeneration (as a symbol of spring).
Researchers have found that the color green improves reading, vision, stability and endurance.
Green is said to be the color of well-being and healing powers, especially in stressful situations, as it is a calming, relaxing and youthful color. Green can soothe anxiety, depression, and tension, and instill hope, happiness, adventure, renewal, self-control, and compassion. Olive green is traditionally known as the color of peace.
Of course, you’ve probably heard the proverb ‘green of envy’ because dark green represents greed, ambition, and jealousy. Yellow-green can mean sickness or timidity.
The Meaning of Blue ~ Communicative, Trustworthy, Calming, Depressed
Let’s talk about the colors of the sky and the sea! Blue is a particularly popular color for brands that want to convey authenticity, wisdom, trust, reliability and stability.
Blue not only represents intellect, faith, truth and heavenly things, but also the feeling of being “blue” as it represents sadness and melancholy. Blue is a typical male color.
Blue slows down the human metabolism and is an appetite suppressant, so it has beneficial effects on the mind and body.
Blue produces chemicals that calm the mind, induce feelings of calm and peace, prevent chaos and promote open communication. Blue can also expand one’s perspective, imagination, sensitivity and intuition. In fact, light blue can symbolize health, healing, calmness, understanding, and softness. An electric or bright blue adds a dynamic, inviting and dramatic feel
The Meaning of Pink ~ Feminine, Sentimental, Romantic, Exciting
Pink represents everything sweet, lovely, playful, cute, romantic, charming, and gentle. Pink is the quintessential color of women and many people think that pink is the color of girls. increase. In psychology, pink is the color of hope. Pink symbolizes friendship, affection, harmony, attraction, inner peace and accessibility.
Hot pink expresses playfulness, energy and excitement, while light pink expresses tenderness.
The Meaning of Purple ~ Royalty, Majesty, Spiritual, Mysterious
Purple is usually associated with royalty, majesty or nobility, spirituality or mysticism. Purple means luxury, power, wealth, extravagance, opulence, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence and magic.
According to color psychology, light purple has a feminine energy with sentimental and even nostalgic effects, while dark purple can represent sadness and frustration.
The sacred properties of purple are said to be due to its rare occurrence in nature. Lavender, orchid, lilac and violet flowers are considered delicate and precious, and purple is equally rare in branding. Research shows that purple is best for speaking to a female audience.
The color violet has many positive effects on the mind and body, such as uplifting the spirit, calming the mind and nerves, enhancing holiness, generating spiritual feelings, increasing nurturing tendencies and sensitivity, promoting imagination and creativity. effect.
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