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Google Analytics is a web analytics service that offers data and fundamental analytical capabilities for marketing and search engine optimization (SEO) needs. Anyone with a Google account can use the service for free and it is a part of the Google Marketing Platform.
To monitor website performance and gather visitor data, Google Analytics is employed. Organizations can use it to identify the main user traffic sources, evaluate the effectiveness of their marketing initiatives and campaigns, track goal accomplishments (like purchases and cart additions), identify patterns and trends in user engagement, and gather other visitor data like demographics. Google Metrics is frequently used by small and medium-sized retail websites to gather and analyze different customer behavior analytics, which can be utilized to enhance marketing campaigns, increase website traffic, and better retain customers.
How does Google Analytics work?
To collect visitor data, the page tag acts as a web bug or web beacon. However, because the system depends on cookies, it cannot gather information from users who have disabled cookies.
Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager, and Google Search Console are just a few of the products that are integrated with m reports for advertising, acquisition, audience behavior, and conversion.
Users can save profiles for many websites within the Google Analytics dashboard and either view details for the basic categories or choose custom metrics to display for each site. Content overview, keywords, referring websites, visitors overview, map overlay, and traffic sources overview are among the tracking categories that are available.
The dashboard is accessible through a widget or plugin that may be embedded into other websites and can be accessed on the Google Analytics website. Also available from independent suppliers are dashboards for Google Analytics that are customized.
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